Logo is to brand as tip is to iceberg…

Sometimes there’s something on your mind, and then you see a post on social media that just speaks to that nagging thought. You feel SEEN. This is what happened when Paul Lewis’ post ‘Logo is to brand as tip is to iceberg’ appeared on LinkedIn a while back.

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Logo is to brand framework

…because design don’t mean a thing if it ain’t got that



We talk to Paul Lewis about the importance of a brand strategy.

Design tips

Use of colour in design

Use of colour in design

Colour can be a subjective thing, a matter of taste, but there are certain perceptions around colour that hold true to many people.

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