Logo is to brand as tip is to iceberg…
Sometimes there’s something on your mind, and then you see a post on social media that just speaks to that nagging thought. You feel SEEN. This is what happened when Paul Lewis’ post ‘Logo is to brand as tip is to iceberg’ appeared on LinkedIn a while back.
…because design don’t mean a thing if it ain’t got that
Language & Tone of Voice
Vicky Westmore gives us some wise words about…words!
Clare Morris shares her thoughts on strategy, in a chat buzzing with positivity.
Andy Boothman chats style and its part in building a brand.
J Laurence Sarno shares with us his views and experience in creating messaging that speaks directly to the ideal client.
We talk to Paul Lewis about the importance of a brand strategy.
Drawing a path through change
All organisations go through periods of change. Whether due to growth, reorganisation, repositioning or a global pandemic, how these developments and the uncertainty around them are handled can make all the difference to success. We were approached in 2021 by a...
What we’ve learned from visualising our business. Showing up, staying in touch, being open to serendipity…
We all need our icons
These often tiny images may be small, but they have a huge impact on our day.
Use of colour in design
Colour can be a subjective thing, a matter of taste, but there are certain perceptions around colour that hold true to many people.
Well presented – building slides for success
The success of a presentation lies largely with the person giving the talk, but how often do their slides enhance their performance?