Blog
Logo is to brand as tip is to iceberg…
Sometimes there’s something on your mind, and then you see a post on social media that just speaks to that nagging thought. You feel SEEN. This is what happened when Paul Lewis’ post ‘Logo is to brand as tip is to iceberg’ appeared on LinkedIn a while back.
…because design don’t mean a thing if it ain’t got that
Language & Tone of Voice
Vicky Westmore gives us some wise words about…words!
Strategy
Clare Morris shares her thoughts on strategy, in a chat buzzing with positivity.
Style
Andy Boothman chats style and its part in building a brand.
Messaging
J Laurence Sarno shares with us his views and experience in creating messaging that speaks directly to the ideal client.
Strategy
We talk to Paul Lewis about the importance of a brand strategy.
Juicy bits
Visual notes for your event: Analogue or digital?
How we approach creating visual notes for your event will vary according to circumstances and requirements. To help with some of the considerations that might crop up, here are some of the advantages of each approach.Analogue (pen on paper or other surface!)… It’s...
In the mood!
One of the early steps of developing a visual brand design is putting together a mood board. It is a useful part of the process for us and the client.So, what is a mood board? Essentially a collection of images, colours, typography, patterns and textures to inform the...
Anonymous case study
Some of our work at Carbon Orange is done in an under-the-radar white-label capacity, so we can’t shout about what we are up to and certainly can’t show it. There are confidentiality and trust issues that are crucial to uphold, something we are very used to when...
Drawing a path through change
All organisations go through periods of change. Whether due to growth, reorganisation, repositioning or a global pandemic, how these developments and the uncertainty around them are handled can make all the difference to success. We were approached in 2021 by a...
Visualising growth
What we’ve learned from visualising our business. Showing up, staying in touch, being open to serendipity…
We all need our icons
These often tiny images may be small, but they have a huge impact on our day.
Use of colour in design
Colour can be a subjective thing, a matter of taste, but there are certain perceptions around colour that hold true to many people.
Well presented – building slides for success
The success of a presentation lies largely with the person giving the talk, but how often do their slides enhance their performance?
