Use of colour in design

Use of colour in design

Colour can be a subjective thing, a matter of taste, but there are certain perceptions around colour that hold true to many people.   Black is powerful and strong. White is purity and innocence. Red is vibrant and bold. Orange is friendly and creative...
Logo is to brand as tip is to iceberg…

Logo is to brand as tip is to iceberg…

You see, when potential clients approach us for a logo and visual brand (the top of the pyramid), we send them a brand questionnaire. It contains questions about customers, competitors, the company’s USP, brand values and more. Now sometimes a small business needs a...