Branding | Logo | Powerpoint design | Web design

Conscious Leaders

This was a brand creation project for a leadership development agency.

We developed detailed guidelines.

We designed the logo and worked it up into full colour and monochrome versions with treatment rules.

A suite of illustrations was created for the website

... and brand styling implemented through website layouts.

Finally we took the styling into Powerpoint templates for cohesive brand presentation.

The client

Conscious Leaders support their clients to build a calm, collaborative and productive working environment through coaching and training.

Where we came in

Founder Ruth Farenga came to us for help rebranding her company. She had clearly identified ideal clients and the benefits Conscious Leaders brings to those they work. The visual brand now needed to reflect that.

The result …

A coherent brand design language that speaks to the people who will get huge benefit from working with Conscious Leaders.

“I needed to create a compelling brand identity for my rebrand to Conscious Leaders so I went to Carbon Orange to talk about how we could create a progressive brand that would show values like growth, connection, strength and space (not an easy mix!) and I was so impressed with the result.

“They walked me through a process of showing a mood board with ideas, developing concepts and then refining the brand we loved so it really spoke to our audience. The result is that our brand fits our target audience of leaders from progressive tech SMEs who want to create a calm, collaborate and productive workplace. This is huge. I’m so proud of the brand now and couldn’t have got there without Carbon Orange’s creativity, openness and hard-working nature. I’m so very grateful and would highly recommend them to companies looking to rebrand who want someone to really listen and tune into what’s needed for their audience.”

Ruth Farenga Founder Conscious Leaders