Conscious Leaders
This was a brand creation project for a leadership development agency.
We developed detailed guidelines.
We designed the logo and worked it up into full colour and monochrome versions with treatment rules.
A suite of illustrations was created for the website
... and brand styling implemented through website layouts.
Finally we took the styling into Powerpoint templates for cohesive brand presentation.
The client
Conscious Leaders support their clients to build a calm, collaborative and productive working environment through coaching and training.
Where we came in
Founder Ruth Farenga came to us for help rebranding her company. She had clearly identified ideal clients and the benefits Conscious Leaders brings to those they work. The visual brand now needed to reflect that.
The result …
A coherent brand design language that speaks to the people who will get huge benefit from working with Conscious Leaders.